HOW THE SMARTSILK™
How did one of the top luxury bedding brands come to be? After more than 50 years of comfortable sleep, Yair (co-founder) found himself waking up most mornings congested, wheezing, coughing and often with watery eyes. Yair was diagnosed with an allergy related to dust mites. After speaking with a long-time friend, Harry (co-founder), he discovered that he also had developed the same condition. After researching allergy related solutions, they learned that with the proper bedding much of their discomfort could be improved without the use of any medication.
Unfortunately, there was not much variety regarding hypoallergenic bedding. Most of the options either consisted of synthetics or chemically treated products that were either too stiff, too heavy or felt like you were sleeping on plastic.
Having a combination of 50+ years in the textile industry, they committed themselves to developing a chemical free, all natural and luxurious bedding collection that would provide a comfortable, clean and uninterrupted night’s sleep. With these objectives, they set out on their mission. After thorough product development, focus group trials and extensive laboratory testing, The SmartSilk™ Bedding Collection was developed.